Today’s consumers are much more fortunate in terms of the number of choices of services and products compared to a few decades ago. This has made it more competitive for companies who need to keep your patronage in order to stay profitable. Because of the number of old and new businesses that cater to the same type of product or service it’s easier to find the cheapest and best choice.

This has made brand loyalty something of a novelty. Usually, the only time when a person or household stays loyal to one particular brand is if it’s the only one providing a very narrow service or product. Today, you’ll be able to find at least two or three companies giving the same service, but at different prices.

Of course, many loyal customers still stay with one brand even if their prices are more expensive. The number one reason in most cases is the exemplary customer service. These companies will go above and beyond their primary service by ensuring that their clients are satisfied with their product. Of course, there are customers who will abuse the system in order to get products for free, but on the whole, great customer service will usually translate into a broad customer base.

In your case, you will have to re- evaluate your needs as a customer and ask yourself whether or not your chosen company is still providing you with the best service possible. It can be very easy to be complacent and say that this or that company is just okay, but take note you might end up losing on services that you were rightfully entitled to in the first place.